What is keyword research?

keyword research is the process of finding and selecting keywords that are relevant to your content and target audience. It's an integral part of SEO (Search Engine Optimization). By diligently researching and selecting the right keywords, you'll be able to increase website traffic, boost visibility in search engine results, generate more leads, and ultimately increase conversions.

While it might sound simple enough in theory, there's a lot of intricacy to keyword research. To paint a clearer picture of what keyword research entails, let's take a deeper dive into the steps involved:

1. Identify Your Goals & Objectives

The starting point for any successful keyword research campaign is understanding your goals & objectives. What do you want to achieve from this? Are you trying to increase organic traffic? Is your goal to rank for high-traffic keywords? How about lead generation?

These questions will help define what type of keywords you should target, allowing you to save time and energy by narrowing down your focus.

2. Brainstorming & Planning

After defining your goals & objectives, it's time to start brainstorming possible keywords. You can use online tools such as Google Keyword Planner or Moz Keyword Explorer, both of which offer great suggestions based on keyword phrases entered by users. There are also several other free keyword research tools available if those don't fit your needs.

Additionally, when creating a keyword list it helps to think like the customers who are looking for products or services related to yours in order to identify relevant search queries they may type into search engines like Google or Bing.

3. Refine Your Keywords

After generating an initial list of potential keywords, it's important to refine them down into more specific terms that more closely align with your business/brand vision and marketing objectives. It helps if we narrow down our list according specific criteria namely: relevance; geographical context; search volume; competition; etc… A good way of assessing which terms should be kept is by monitoring web analytics closely giving us an insight into user behaviour on our site www pages as well as potential new possibilities that didn't previously exist but now may be marketable due further refinement of our chosen terms under consideration..

Additionally, having an SEO professional analyze the performance of specific pages on our website or competitor websites can also reveal valuable insights that need strategic consideration when refining our key terms selection process cycle going forward..

4 Implement & Monitor Results

After curating a refined keyword list based on all the above considerations it's time for implementation ie: using said terms within new/existing pages content that aligns with stated objectives in mind - throughout such implementation phase attentiveness is highly recommended since we must not forget that organic ranking can take some times as search engine algorithms consider page authority as well factors determining where page/s land in SERPs.. Subsequently lest carefully monitor results most notably via web analytics programs used in conjunction with certain SEO tools analysing related metrics such as rankings fluctuation improvements if any seen too...

All these activities alongside fine tuning everything -leveraging techniques such as long tail SEO optimisations applied strategically –thereby sufficiently increasing visibility i anyway possible along with other significant measures can result in tremendous feats when done right ..ensuring consistently measurable results –endorsing overall efficiency within a given marketing campaigns reach context..